Philip M. Cohen (CEO and Chairman of CMN) is an innovative media industry icon, widely acknowledged as the visionary who pioneered the concept of place-based media messaging also known as digital signage and digital out-of-home media.
Philip Cohen knows the Medical Placed Based Media Market, which is confirmed by the founding of two of the most successful companies in the industry.
His success across three-decades worth of rapidly morphing technologies and marketing landscapes demonstrates an extraordinary ability to anticipate trends and consumer communications patterns. The shift to mainstream medical care was a natural evolution, with Cohen’s founding of Healthcare Television Network, which quickly became a standard fixture in 3,500 pediatrics practices, supported by a dozen major advertisers. When Healthcare Television Network was acquired by Whittle Communications, a division of Time Warner, Cohen returned his focus to the veterinary profession, launching Veterinary Marketing Services, a landmark series of third-party advertiser- supported exam-room videos and waiting-room videos. This successful model soon inspired him to create the Good Health Channel in 1993. This precedent-setting media platform ultimately was purchased, reorganized and adapted to eventually become AccentHealth TV Network, which today reaches 158 million viewers.