Canadian actor and comedian Seth Rogan along with Even Goldberg have entered into a partnership with Canopy Growth to launch a Toronto-based, Canadian cannabis brand called Houseplant.
Rogan and Goldberg, who worked together on the 2008 stoner film Pineapple Express, as well as Superbad, and The Interview, have co-founded the new company with “other great friends and colleagues”.
“Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does,” the company stated in a press release.
“We have been working on this quietly for years and seeing everything come together is a dream come true,” said Rogen.
Houseplant told sources that Canopy Growth has acquired 25 percent of the company and has invested working capital.
Their first strain with Canopy Growth will be called Houseplant Sativa and is expected to be available to buy in early April online in British Columbia and through licensed retailers across Canada.
“We are so proud to be launching in Canada, our home,” said Goldberg. After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”
The company said that they have plans to release their Houseplant Hybrid and Houseplant Indica Strains as well as softgels and pre-rolls later this year.
“We could not be more passionate about this company and are dedicated to doing everything the right way. It is extremely important to us to treat cannabis with the reverence it deserves. What a time.”
Source: 420 Intel
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