Amber E. Senter brings eighteen years of marketing and project management experience.
A veteran of the United States Coast Guard, Ms. Senter’s pre-cannabis career was spent in the south and midwest providing high level design and marketing services to Fortune 500 companies, including Home Depot, Walmart, and Whole Foods. After years of successful employment in the traditional marketplace, Ms. Senter moved to California to work in the established medical cannabis industry full time. In her time in California, Ms. Senter went from Creative Director at a cannabis consulting firm to Chief Operations Officer (COO) at Magnolia Wellness. Her voice is trusted in the growing cannabis industry, as is her unsurpassed knowledge of the end medical and recreational user base.
Ms. Senter also contributed to the Berkeley Compassionate Care Collective’s successful bid for a medical cannabis dispensary license in a highly competitive bidding process. Ms. Senter also co-founded and is Chief Executive Officer of Leisure Life, a lifestyle and infused edibles company, where she heads product development and marketing for the brand. Ms. Senter works with another cannabis industry professional at her consulting firm, Long Dog Consulting, where they consult businesses in the cannabis space.
Ms. Senter also co-founded Supernova Women, a group of women of color that empower people of color to become self sufficient shareholders in the cannabis space by education, advocacy and networking. Ms. Senter is a sought after coach and mentor, and a role model for new cannabis business entrepreneurs. She has spoken at several business conferences on various topics, including the Black Enterprise TechConneXt Summit, the High Times Business Summit, the International Cannabis Business Conference, and the New West Summit.